Steven Mark Weiss is the president of Straightforward Communications, a marketing and research consultancy specializing in the areas of consumer demography and trends. His uncanny ability to identify mass market values and their commercial applications has made Steve a favorite of many household name clients in the consumer goods & services, restaurant, and retail industries. He has participated in landmark projects for clients as diverse as Hilton Hotels, Denny’s, California Closets and the California Department of Agriculture.