Josh Tickell has been called America’s #1 strategist for connecting with the Millennial Generation (a.k.a. "Generation Y"). He is also a film director who specializes in movies geared toward Millennials. In 1997 he captured national attention by driving a van powered by used French Fry oil across the United States. "The Veggie Van" as it was called was a viral sensation. Only four years after the first web browser was introduced (and AOL was still a novelty), Tickell’s Veggie Van Web Site with its early "blog" received over 1 million unique visitors.
His first feature film, FUEL (a.k.a. ‘Fields of Fuel’) won the Sundance Audience Award for Best Documentary and was released theatrically in the United States. FUEL became a global sensation gaining millions of viewers on Netflix, iTunes, Hulu and CNBC, Russia TV, TeleSur and beyond. The movie was screened in the White House for energy and environment staff working in the Obama Administration and was shortlisted for an Oscar.