Maggie Jessup is a 5th generation Texan, raised on the Texas/Mexico border where she learned to ride, rope, and shoot (and capture her share of rattlers) from her Texas Ranger grandfather. The toughness she developed comes in handy as a publicity maven running her own international PR firm: Platform Strategy. She co-authored the book Fame 101, is an expert on personal branding, provides expert PR/publicity commentary for several national news outlets, and co-stars on the new ReelzTV series Celebrity Damage Control.