Gary Gagliardi started studying Sun Tzu over thirty years ago. Using The Art of War's principles, he went from success to success in business, finally building a multimillion-dollar high-tech software company from nothing. Financed only with its own sales, his company dominated its segment. It was profitable every year that he ran it and twice appeared on the Inc. 500 list of America's fastest-growing companies. After retiring from management, Gary focused his energies on making Sun Tzu's philosophy popular and promoting the study of competitive techniques in general. He has written numerous books on Sun Tzu and gives popular lectures on the secrets of competition.